Objects Of Immersion

AHRC Immersive Experiences Project with BBC, University of Nottingham and FACT

Traditionally, researchers and developers have approached immersion as an activity in which they are moving the audience between experiential states i.e. from reality to virtual reality. However, this consideration can work against immersion as it can induce cognitive dissonance if the audience experiences significant differences between the states. For example, this is particularly noticeable in Virtual Reality whereby the audience’s visual perception of the displayed world is not matched across their other senses, often leading to adverse physical reactions, such as, nausea. This is arguably because immersion in Virtual Reality is often approached with a desire to recreate the physical experience portrayed within the content. In this research we propose considering immersion from a perspective through which we create an alternate hybrid reality that dynamically adapts fictional components of a story narrative dependent upon the particular context of the audience, thus approaching immersion through a lens of emotional engagement. In particular, this project will investigate whether media can be dynamically contextualised for a particular audience using objects in three distinct forms: media, data, and physical to produce more immersive experiences.

Project Team

CoultonCoulton Paul Coulton Speculative Design, Design Fiction, Game Design, Design as Rhetoric, Research through Design, Design Futures, Play, Toys
Adrian Gradinar Adrian Gradinar Software Developer/PhD Candidate, Lancaster University

Partners / Funders

Project Partners

Project Funders


Living Room of the Future at Tate Modern

Living Room of the Future at Tate Modern

A new version of the Living Room of the Future (LRofTF) was presented at Tate Modern on the 8th and 9th of February as part of the PETRAS living in the Internet of Things by Prof Paul Coulton, Dr Adrian Gradinar, and Dr Joe Lindley.

The LRofTF presents a dynamic data generated version of a...Read full update

Living Room of the Future at V&A

Living Room of the Future at V&A

We will be presenting a new version of the AHRC funded research project Objects of Immersion in the form of the Living Room of the Future with BBC R&D as part of the Digital Design Weekend 22-23 Sept 2018.

The AHRC funded Objects of Immersion created the Living Room of the Future (LROTF) to...Read full update

Living Room of the Future

Articleby Paul Coulton, Adrian Gradinar
Living Room of the Future

As part of our Objects of Immersion project we have created an experiential future in the form of a Living Room. This experience highlights the potential of Object Based Media (OBM) in conjunction with data objects and physical objects in forming new immersive experiences. Further, it highlights the increasing importance of understanding and managing the increasing amounts of data generated about ourselves during our everday lives. ...Read full article