Working with designers, businesses, academics and the public to promote innovation through new types of Knowledge Exchange

PROUD is a €4.8 million euro, 3 year project funded by the EU INTERREG programme. It stands for People, Researchers and Organisations Using Design for Co-Creation and Innovation. 

Lead in the UK by Dr. Leon Cruickshank, this project uses new co-design processes as a knowledge exchange mechanism. These will be used to address regional issues with partners across Northern Europe including Paris, Eindhoven, Lancaster, Essen and Helsinki.

In the UK, working with academic, business and social communities Imagination and Lancaster’s Storey Institute will create a new co-design space in the heart of the city with advanced rapid prototyping facilities and imagination space in the university. The new techniques and approaches we develop will be shared with our partners looking at their own regional challenges (e.g. social housing, new business models or urban regeneration).

Project Team

CruickshankCruickshank Leon Cruickshank Open Design and Innovation, User Centred and User-Led Design, Interactive Design, Technology and Society, Design Methodology, Design Theory and Philosophy
CoupeCoupe Gemma Coupe Design Manager, Leapfrog
LundLund Vicky Lund Proud Project Administrator


PROUD has first Pre-Meeting

Articleby Leon Cruickshank
PROUD has first Pre-Meeting

This is the first 'offical' picture of the PROUD partner team. Hosted by Brainport in Eindhoven this meeting bourght together partners from Falanders, Helsinki, Lancaster, Gremany, Luxemberg, France as well as the Netherlands.  ...Read full article

The Innovation Dimension: Designing in a Broader Context

OutcomeJournal Paper

The term “innovation” has become increasingly prominent in debates in government policy through the establishment of the new UK government department, Department for Innovation, Universities, and Skills (DIUS) and through reports such as “Innovation Nation.”1 National funding bodies, such as...More information

Designing Spaces for Collaboration and Co-Design

Designing Spaces for Collaboration and Co-Design

In preparation for the PROUD project this workshop brought together designers and craft-workers from across the region to help shape the commissioning process of a new creative space in the Storey.

The Designing Spaces for Creative Collaboration and Co-design workshop brought together a...Read full update