Dr Martyn Evans

Past Staff Member
Head of Department: Lancaster Institute for the Contemporary Arts, August 2007 to August 2015
Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development

Martyn is Head of Department of Lancaster Institute for the Contemporary Arts at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends and forecasting on which he has presented widely.

He is currently a lead investigator for Design For Europe which will develop the European Design Innovation Platform over 3 years and aims to accelerate design-driven innovation in order to boost innovation, growth and job creation across the EU. He is also Principal Investigator for the AHRC funded (£768k) Design Routes which explores the role of design in developing and revitalising culturally significant designs, products and practices in conjunction with Leeds University.

Martyn was also co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry. He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

Design Policy Issues No1

OutcomeWhite Paper
Design Policy Issues No1

DeEP is sharing the first in a series of research publications – Design Policy Issues n.1. In this first issue, the Coordination Team introduces and describes the aims of the research conducted in DeEP, presents the DeEP Research Framework, the definition of Design Policy, and the evaluation...More information

2020 Vision: The UK Design Industry 10 Years On - Implications for Design Businesses of the Future

OutcomeBook Chapter

2020 Vision was a research project undertaken by the Universities of Salford and Lancaster, in partnership with the UK design industry body, British Design Innovation (BDI). The aim of the study was to investigate and establish future scenarios that reveal the threats and opportunities for the UK...More information

New Design Business Models: Implications for the Design Management

OutcomeBook Chapter

Design management in the UK has developed significantly since the early 1990s, with design managers now operating across both design consultancies and within businesses. These organizations operate in a dynamic global environment; as such it is necessary to respond to changes, especially in the...More information

DESIGN2020: Design | Industry | Futures


The future of the UK Design industry - An Investigation into the threats and opportunities for the UK design industry over the next 10 to 15 years. The objective of Design 2020 is to examine the future of the UK design industry. It aims to identify challenges and opportunities facing the UK design...More information

Heritage North, Durham University - 09 July 2013

Event5 years, 11 months and 8 days ago
Heritage North, Durham University - 09 July 2013

9th of July 2013, Durham University

N8 'New Thinking from the North' network holds its first workshop in Durham

Heritage-led regeneration initiatives have been a defining feature of the last 25 years across the North of England and – in common with the digital, though in a...Read full update

Imagination welcomes Dr JongHo Lee from SADI, South Korea

Event5 years, 11 months and 30 days ago
Imagination welcomes Dr JongHo Lee from SADI, South Korea

17th of June 2013

Dr JongHo Lee, Head of Product Design Department and UXLab Leader at SADI visits ImaginationLancaster while in Europe

Imagination recently welcomed Dr JongHo Lee from Samsung Art and Design Institute (http://www.sadi.net/) while he was visiting Europe on a...Read full update

Create Workshop

Event9 years, 4 months and 21 days ago
Create Workshop

26th of January 2010

In Create we explored the requirements and characteristics for creativity to grow and flourish.

Applying cutting edge research in creativity and design we determined that almost by definition that anyone involved in business will be creative and have the...Read full update

Watch Out Design, Europe is Coming

Articleby Martyn Evans

Delivered as part of the Harnessing Creativity: Creative Economy Seminar held at The Dock, Arts Centre, Carrick-on-Shannon, Ireland on Friday 27 March 2015. ...Read full article

NEW Lecturer post in Data Prototyping and Visualisation

Articleby Paul Coulton, Martyn Evans

As part of Lancaster University’s 50th Anniversary Lectureships Scheme to appointment of 50 early career academics we are seeking candidates for a new lectureship in Data Prototyping and Visualisation. ...Read full article

You can find a list of Martyn Evans's publications on the Lancaster University research pages.

Key Projects

Design For EuropeDesign For Europe Design For Europe Design For Europe aims to increase the use of design for innovation and growth across Europe.
Design RoutesDesign Routes Design Routes Envisioning the future of culturally significant designs, products and practices
Lancaster China Catalyst ProgrammeLancaster China Catalyst Programme Lancaster China Catalyst Programme Lancaster University is embarking on a new initiative to leverage its global reach for the benefit of UK ...
DeEP: Design in European PolicyDeEP: Design in European Policy DeEP: Design in European Policy Evaluating and Sharing Design Innovation Policies for European Growth
Mapping Design Innovation EcosystemsMapping Design Innovation Ecosystems Mapping Design Innovation Ecosystems Creating a blueprint for to map and analyse their design innovation ecosystems
N8: New Thinking from the NorthN8: New Thinking from the North N8: New Thinking from the North Stimulating reinvention and influencing economic growth across the North
Design2020Design2020 Design2020 The UK design industry in 2020
London Creative and Digital FusionLondon Creative and Digital Fusion London Creative and Digital Fusion Ambitious £5m project to inspire and support growth in the digital industries
MA Design ManagementMA Design Management MA Design Management MA Design Management provides a vibrant and design rich environment for design and associated graduates to ...