Design Futures

Designers look into the future and attempt to envisage products and services that are required, desired and suitable for the needs of the user and the environment they occupy. The predictions designers make about the future are an intrinsic part of the design process. The capability of designers to envision and interpret possible social, cultural, technological and economic futures is crucial to the success of their design activities. Their ability to transform the intangible into the tangible is a valuable commodity.

Adopting a multidisciplinary approach to considering the future, designers draw upon methods including horizon scanning, scenarios, trend monitoring, forecasting, cultural probes, future panels, lifestyle narratives, camera journals, ethnography, backcasting, storytelling, personas, and visioning to explore and communicate visions of the future.

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